Ask Nanci
How do I price my home to sell without leaving money on the table?
Short Answer
Pricing a home to sell starts with a market-backed analysis of comparable sales, adjusted for your home's size, condition, and features. The right price attracts the right buyers and often protects your proceeds better than overpricing, which can lead to price cuts and a home that lingers. Your price should reflect what buyers will actually pay, guided by data, not emotion.
Start with the data
Pricing begins with comparable sales: what similar homes in your area actually sold for recently, adjusted for size, condition, and features.
Pending sales and what has expired give the fuller picture of demand in your neighborhood.
Why emotion misleads
Most sellers believe their home is worth more than it is, because of the memories and the money they have put in. Buyers, however, compare it to other homes on the market.
A price set by emotion usually sits too high, and an overpriced home often sells for less in the end.
How overpricing backfires
An overpriced home attracts fewer showings, sits longer, and its listing age starts to work against it. Buyers begin to wonder why it has not sold.
The eventual price cut can cost more than pricing it right from the start.
Pricing to attract the right buyers
The right price is one that brings the right buyers in the door and makes them feel the home is fairly valued. Strong initial interest can create competition.
Strategic pricing is about maximizing your net result, not just the listing number.
How Nanci can help
I prepare a market-backed pricing analysis for your home and walk you through the numbers, so you see exactly what supports the price and what could move it.
My goal is the strongest possible result for you, and I am honest when a number needs to change.
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